Feature Flag Analytics for users of Flagsmith and Amplitude

By Alex Boswell on July 2, 2021

Using Flagsmith and Amplitude together to maximize the effectiveness of your phased rollouts and A/B tests

Getting the most out of the data from your A/B tests is important. That’s why we are excited to share that we have launched native integration support for Amplitude.

Flagsmith is a feature flagging platform that makes it easy to create and manage feature flags across web, mobile, and server side applications. The integration allows you to manage a phased rollout to specific customer segments, or to a percentage of your customers, and have the data automatically show up in Amplitude. You can then segment your Amplitude identities based on the flags they saw, and drive further analysis around how well the test is performing.

If you’re already using Flagsmith and Amplitude, this integration is easy to set up with just a few clicks. You don’t need to spend time setting up what you want to track beforehand, the information will automatically be sent over. Then explore and analyze what you want in Amplitude.

If you’re an Amplitude customer but not yet using Flagsmith, the native integration is another reason to try out Flagsmith.